Mobile Marketing
Consumer marketing is at a crossroads. There are too many interruption-based marketing channels out there and far too much noise. Everyday we are bombarded with up to 3,000 brand-related messages that interrupt us and vie for our attention. Whether it's the radio advertisement delaying your favourite tunes on the drive home from work, the junk-mail that hangs from your door when you get home, or the television commercial that delays your favourite sitcom, interruption marketing has become the norm. This is suitable for advertisers, but a clear-cut annoyance to you and I, the consumers that have had to build our immunity to the ongoing interruption-based deluge. In order to beak through the increased channels and ever-increasing volumes, brands need to develop 1:1 dialogues with their consumers to 'cross the permission line' from unwanted selling agent to trusted adviser. What if?
- you could facilitate ways for your consumers to voice their opinion of your brand
- you could promote specific products in specific regions at specific terms
- you could profile your consumers and target incentives based on their specific likes and dislikes
- you could target the influencers of a specific demographic and allow them to spread your brand-related message virally through their mobile-phone.
It's all very possible and it's possible now. Whether you're an advertising agency looking to increase your client's reach, penetration and sales, or a marketing manager requiring a more defined channel to speak directly to your consumers, SMSify can advance your brand's overall presence in a measurable, targeted and timely manner.

